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Privacy Policy

LAST UPDATED September 06, 2023


VTech Technologies Canada Ltd. (“VTech”) appreciates your interest in our company and your visit to our website accessible at (the “Website”), the software VTech’s offers on the Website (the “Web Applications or “Web Apps”) and software that can be downloaded to mobile devices, smartphones and tablets (the “Mobile Applications” or “Mobile Apps”) to be used with connected devices (“Device Profiles,” “Devices”, “Camera”, “Cameras”, “Baby Monitors”, “Connected Baby Products”, and similar products released in the future) that are compatible with the Web Apps and Mobile Apps (collectively, the “Web Service” or “Web Services”). The Website and Web Services are intended for customers and users located in Canada. If you do not live in Canada, please visit to find the appropriate website or service that applies to you.

In this Privacy Policy (“Policy”), VTech Technologies Canada Ltd. may be referred to as "VTech," "we," "us" or "our”.

Responsibility and Accountability

VTech's designated Privacy Officer is responsible for supervising compliance with the privacy legislation and for initiating procedures, guidelines and schedules that will be developed to give effect to this Privacy Policy.

The Privacy Officer is accountable for VTech's policies and practices, with respect to the handling and management of personal information, and is the individual to whom complaints and inquiries can be directed.

Limited Application of Privacy Policy

This Policy only applies to personal information collected in terms of access and use of the Website and/or the Web Services.

  1. Your Acceptance of this Policy and Modifications to this Policy.
  2. Information VTech Collects.
    1. Purpose of Collection.
    2. Information that You Provide.
    3. Information Passively Collected.
    4. When VTech Collects Information.
  3. VTech’s Use of your Personal Information.
    1. General Use of Information.
    2. To Communicate with You.
  4. Disclosure of Your Personal Information.
    1. Third Parties that Provide Services to VTech.
    2. VTech Affiliates.
    3. Testimonials and Product Reviews.
    4. VTech Affiliates Who Have Products or Services That May Be of Interest to You.
    5. Investigations.
    6. Merger and Acquisition Activity.
    7. Other Cases.
    8. With Your Permission.
  5. Protection of Your Personal Information.
  6. Retention of Your Personal Information.
  7. Right of Access and Rectification.
  8. Links To Third Party Website.
  9. Information Practices Regarding Children.
  10. Notices.
  11. Opt Out.
  12. Disputes; Choice of Law and Forum.
  13. Separate Agreements.
  14. Force Majeure.
  15. Entire Agreement.
  • 1. Your Acceptance of this Policy and Modifications to this Policy.

    Except as provided in this Privacy Policy, VTech does not collect, use, or disclose any personal information unless consent is voluntarily provided. Consent may be given in writing or, implicitly at or prior to the time of collection. By accessing and/or using the Website and/or the Web Services, you consent to the collection, use, disclosure, handling, retention and disposal of your personal information in accordance with this Privacy Policy. If you do not agree with anything set out in this Privacy Policy, please do not access nor use the Website and/or the Web Services. Your access and/or use to the Website and/or the Web Services signifies your consent and agreement to the privacy practices set forth in this Privacy Policy.

    VTech may change this Policy from time to time. Each time you visit the Website or use the Web Services, the current version of this Policy will apply. Accordingly, when you visit the Website or use the Web Services, you should check the date of this Policy (which appears at the beginning of this Privacy Policy) and review any changes since the last version.

    If VTech makes any material changes to this Policy regarding the use or disclosure of previously collected information about you, we will notify you by email (if you have registered an account with us) and/or by means of posting a notice on the Website prior to the changes becoming effective, and seek your consent to those changes.

  • 2. Information VTech Collects.

    • 2.1 Purpose of Collection.

      VTech collects personal information about individuals who access and use of the Website and/or the Web Services for the following purposes:

      • To complete transactions.
      • To improve our products, services and the Website.
      • To better understand your needs and preferences.
      • To develop and manage products and services to meet your needs.
      • To contact you directly for the products and services that may be of interest to you.
      • To register you as a member of the Web Services.
      • To register your VTech product's warranty.
      • To meet regulatory requirements.
      • For identification purposes.
      • To respond to your inquiries and process your request.
      • To send you additional information of our products and services.

      Customers who prefer not to receive special promotion or additional product information can "Unsubscribe" by emailing us at and, on the subject field, state "Unsubscribe" or by clicking the unsubscribe link embedded in any promotional email that we send. VTech may collect personal information for other purposes and in such instances, such purposes will be identified at or prior to the time of collection.

    • 2.2 Information that You Provide.

      To access certain features of the Website and/or the Web Services, you may be asked to provide certain information about yourself and/or your child or children. The types of information that you would need to provide are described below. You may choose not to provide such information when requested, but doing this could limit or completely prevent you from using or accessing certain areas or features of the Website and/or the Web Services.

      • Creation of a user account: To create a user account for the Web Services, you will be required to provide your user name, email address, password, region and confirmation of the age of 18 or above.

      • Access to your user account: To set up or access your user account for the Web Services, you will be required to enter your username and password. This is considered as "Login Information," which allows us to identify your account and authenticate you as the user of the account.

      • Other activities: If you engage in other activities on the Website or through the Web Services, such as submitting reviews or testimonials, participating in promotions, and contacting VTech with questions, you may be required to submit certain identifying information to VTech, such as your name and email address. In addition, certain features of the Web Services may ask for or collect additional information about you. This information may include information about your recent purchases, and certain demographic information about you and/or your child, such as birth date of your child. . In some cases, this data may be combined and stored with other personal information about you.

    • 2.3 Information Passively Collected.

      VTech uses the web technologies described below to passively collect information about your visit to the Website or use of the Web Service. This information may include information about your computing device, such as its operating system, internet protocol address ("IP Address"), and web browser. It may also include information about your VTech web-connected device and your browsing data.

      (a) Cookies. Some of the pages on the Website use "cookies" to help us better serve you and other visitors to our Website. Cookies are brief text messages transmitted by websites to the local storage of visitors' computing device when they click on a website page. Should the visitor return to that page at a later time, the visitor's computer will transmit the text message back to the website server to permit the server to recall previous visits to that page or website or to keep track of a transaction in progress. Cookies retain the user preference like number of selected items per page, and payment gateway source to go to payment gateway and encrypted order ID, but are not linked to any personally identifiable information about you or your child.

      (b) Action Tags. Some of the pages of the Website or those accessed through use of the Web Services use "action tags," which are also known as "clear GIF" or "web beacons." An action tag is an invisible tag that may be placed on certain pages of a website but not the visitor's computer. When you access pages with action tags, those action tags generate a generic notice of that visit. Action tags are not linked to any personally identifiable information about you or your child but may be linked to your IP address.

      (c) Matomo. VTech uses Matomo to analyze trends, track user movement and gather other information.

      (d) Log Files. VTech uses log files for security monitoring. The log files contain information such as your IP Address, visiting date/time, and the webpage visited.

      Do Not Track Signals: Our systems do not currently recognize or respond to browser "Do Not Track" signals.

      Website Data Collection: Third-party analytics providers may collect information about an individual consumer’s online activity over time and across different websites when a consumer accesses the Website or uses the Web Services.

    • 2.4 When VTech Collects Information.

      VTech collects the passively collected information described above while a user is visiting the Website or using any of its features or the Web Services. VTech may request or require disclosure of the information described above if you choose to participate in or otherwise use any of the following web services features:

      • Create, log in to, use, or manage a Web Service user account
      • download a software application, documentation or other electronic materials
      • Register products
      • Participate in promotions
      • Contact VTech customer support
      • Send messages about VTech products or services
  • 3. VTech’s Use of your Personal Information.

    • 3.1 General Use of Information.

      VTech uses the information collected through the Website to: (a) provide products, services, and information that you request; (b) manage user accounts; (c) improve our products and services; (d) enhance and customize the playing experience for users of our web-connected products; (e) allow VTech to improve the Website content; (f) analyze and monitor consumer activity; (g) promote and support VTech's products; and (h) verify product reviews.

    • 3.2 To Communicate with You.

      VTech may from time to time use your personal information to send email messages to you regarding your account(s), to respond to any emails or other communications you send to us, and/or to advise you of any problems with the Website. In addition, if you registered for a Web Service user account and you have opted-in of receiving promotional emails, VTech may send you messages with information about services and events that we believe you may be interested in. You may opt-out of receiving future newsletters and marketing communications from us by contacting us directly through the Website and selecting the Support Link (and filling out the web portal “Contact Us” form) or by using the unsubscribe link or by following the instructions provided in such communications. The contents of our emails to you may be tailored to your specific interests based on your account information or Website user data.

  • 4. Disclosure of Your Personal Information.

    VTech may disclose your information to its subsidiaries and other affiliated companies, and to unrelated persons in the following circumstances:

    • 4.1 Third Parties that Provide Services to VTech.

      (a) In responding to your inquiries or providing you with the products or services you request, we may employ third-party companies (which include courier services provider, email services agency, customer services agency) to perform functions on our behalf. These functions may include order fulfillment, package delivery, marketing assistance, postal and email delivery, customer service, data analysis, data storage, billing services and credit processing. The third parties we contract for these purposes have limited access to your personally identifiable information in order to perform these functions on our behalf and are contractually required: (i) to treat your personally identifiable information with prudence, (ii) to safeguard it from unauthorized access, disclosure or communication, and (iii) not to use or disclose it for any other purposes. (b) VTech may use third-party advertising companies to serve ads on our behalf. These companies may employ cookies and action tags to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is not linked to any personally identifiable information about you but it may be linked to other passively collected information described in Section 2 above.

    • 4.2 VTech Affiliates.

      In order to provide the Web Services, and otherwise in conjunction with the operation of the Website, VTech may share, transfer, or store your information with its affiliates located in the United States and Hong Kong. All companies in question will handle your information with the same care VTech does, will not share your information with other parties or use it for other purposes, and have privacy policies as strict as our own.

    • 4.3 Testimonials and Product Reviews.

      Certain areas of the Website and certain Web Services may allow users to publicly post reviews and testimonials about VTech products and services. Although we request the user to submit his or her email address for verification purposes, we do not post this information, and we do not require the user to publicly disclose any personally identifiable information to post a review or testimonial. To further protect users' personally identifiable information from public disclosure, we ask them to use a screen name or nickname instead of their true name and generally only provide their location in terms of city and province/territory. Users have the option to post from a selection of standardized descriptions or post customized statements. Any information posted or shared using these features is done so at the user's own risk. If you choose to submit a review or testimonial, we encourage you not to reveal any personal information that you do not want others to see.

    • 4.4 VTech Affiliates Who Have Products or Services That May Be of Interest to You.

      We may share certain personally identifiable information, such as your email address, with our affiliate companies that offer products and services that we think may be of interest to you. If you prefer that we not share your information with any other companies for these purposes, you can so indicate by sending an opt-out request to us by contacting us directly through the Website and selecting the Support Link (and filling out the web portal “Contact Us” form).

    • 4.5 Investigations

      VTech may disclose your information to unrelated persons in the investigation of any actual or suspected: (a) breach of this Privacy Policy, our Terms of Use or other contractual documents that apply or relate to the Website and any Web Service, (b) illegal activity, (c) fraud, (d) intellectual property infringement, or (e) threats of violence or other harm.

    • 4.6 Merger and Acquisitions Activity

      If we are bought or acquired by another company, in whole or in part; merged/amalgamated with another company; or go through reorganization or bankruptcy, your information may be disclosed to prospective investors, buyers, or other acquirers or successors of VTech in connection with the applicable transaction (and in the case of an acquisition or merger/amalgamation, we may transfer the information collected through the Website and/or the Web Services to the purchaser or merged/amalgamated company as part of the sale or other transaction). You consent to the sharing of your personal information when required for the purposes of such a transaction.

    • 4.7 Other Cases

      VTech may disclose your information if we in good faith believe we are required to do so: (a) to comply with applicable law or legal proceedings, including court orders, subpoenas, statutes and regulations; (b) to protect, enforce and defend VTech's rights or property; or (c) in an emergency to protect the personal safety of VTech's customers, visitors or the public. In such circumstances, we will not share more personal information than is reasonably required to fulfill that particular purpose.

    • 4.8 With Your Permission

      VTech may disclose your information to unrelated persons when you have given us permission to do so.

      VTech ensures that any third parties with which it shares your information have adequate policies and procedures in place to protect that information, that they will securely and permanently delete or destroy the information when it is no longer needed to serve the third party’s function for us, and that they do not use or disclose the information for any other purpose. In addition, our service providers may be able to access, process or store your personal information outside of your province or territory, or outside of Canada, for the purposes of the services they provide to us. Personal information transferred outside your province or territory or outside Canada is governed by the laws of the jurisdiction where it is used or stored, including any laws authorizing or requiring the sharing of the information to government authorities or agencies, courts and law enforcement authorities in that jurisdiction.

  • 5. Protection of Your Personal Information.

    VTech is committed to handling your personal information carefully. Methods and tools used to honour our commitment, including but not limited to:

    • Organizational procedural safeguards.
    • Strict electronics and technical measures including firewalls and encryption technologies.
    • Required use of unique login information and secure passwords with regard to user accounts

    If you create a user account and select and establish login information in connection with your access and/or use of the Web Services, or any other interaction with the Web Services, you are responsible for keeping that login information confidential. Please do not share your login information with anyone else.

  • 6. Retention of Your Personal Information.

    We will store your personal information as long as it remains necessary or relevant to conducting business with you or for as long as required by law.

  • 7. Right of Access and Rectification.

    You have the right to access the personal information we hold about you, subject to any restrictions imposed by law. Some of this information is available to you by logging into your Web Service user account. To consult personal information that is not accessible through your Web Service user account, you can make a request by contacting us as described in Section 12 below.

    Upon request, we will provide you with access to your personal information within a reasonable period of time.

  • 8. Links To Third- Party Websites.

    The Website and the Web Services may include access or contain links to other websites. Please note that:

    • We do not have jurisdiction over these websites.
    • We are not responsible for the content, products or services offered.
    • We have no control over the privacy and security practices over these websites.

    If you choose to visit those other sites from the Website, VTech will not be responsible for the privacy practices or contents of those websites. Those third-party websites are beyond VTech's control and may not have privacy policies and security protections, or their privacy policies or security protections may not be as protective of your personal information as VTech's policies and protections. Those other websites may send their own cookies to visitors, collect data or solicit personal information. We recommend that you review and understand the privacy policies of the websites you visit, whether you visit those websites directly or through a link from a page on the Website. VTech does not have access to or control over information collected by third-party websites.

  • 9. Information Practices Regarding Children.

    VTech is concerned about the safety and privacy of children when they use the Internet. We encourage parents and legal guardians to spend time with their children online and to be familiar with the websites their children visit. We also urge children to check with their parents or legal guardians before entering information on any website (including the Website), or on any VTech Web Services.

    The Web Services are intended to be accessed and used by adults who are 18 or over.

  • 10. Notices.

    If you wish to contact VTech, please (a) email us by using the "Contact Us" web page located in the Support Link on our Website; or (b) telephone VTech's Customer Services Department at 877-352-8697.

  • 11. Opt Out.

    You may opt-out of allowing us to share your information with our affiliates and others for marketing purposes, as described in Section 4.4 above, and/or of receiving emails from us regarding products and services we think you may be interested in by following the unsubscribe instructions located at the end of any promotional or marketing email you receive from us or by sending us an email request as described in Section 10 above. Email requests may take up to 10 days to become effective (or any longer period permitted by law). You may opt-out of receiving promotional or marketing mailings by postal mail by mailing us at:

    Suite 222 - 13888 Wireless Way
    Richmond, British Columbia
    V6V 0A3 Canada
    ATTN: Opt Out

    Postal requests may take up to 14 days to become effective (or any longer period permitted by law). Please be sure to include in any opt-out request by email or postal mail, (a) the words "Opt Out" in the subject line; and (b) your full name and the email and postal addresses that should not receive any future promotional or marketing messages from VTech. If you choose, you may at any time reauthorize us to share your personally identifiable information and account information and/or to send you emails and mailings regarding products or services that we think may be of interest to you.

  • 12. Disputes; Choice of Law and Forum.

    If you choose to visit the Website or use the Web Services, your visit and your use, and any dispute over privacy, are subject to this Policy and the relevant Terms of Sales and Terms of Use. This Policy shall be governed and construed in accordance with the laws of the Province of British Columbia, excluding its conflicts of law rules. Any dispute arising out of or relating to this Policy or information VTech receives through the Website and/or the Web Services will be subject to the dispute resolution procedures and provisions set forth in our Terms of Sales and Terms of Use for the relevant service.

    If you have any inquiries or complaints regarding this Policy you should first contact VTech at:

    Suite 222 - 13888 Wireless Way
    Richmond, British Columbia
    V6V 0A3 Canada
    ATTN: Privacy Officer

    Or by email:

  • 13. Separate Agreements.

    If any provision of this Policy is held to be unlawful, void or unenforceable for any reason, then that provision will be deemed to be deleted from this Policy and that deletion will not affect in any way the remaining provisions in this Privacy Policy.

  • 14. Force Majeure.

    VTech will not be liable in any way for its failure or delay to comply with this Policy if that performance becomes commercially impracticable as a result of any existing or future law, rule or regulation, whether valid or invalid, or any cause beyond VTech's reasonable control, including war, mobilization, insurrection, accident, natural disaster, explosion, rebellion, civil commotion, riot, act of an extremist, terrorist or public enemy, sabotage, labor dispute, lockout, strike, explosion, fire, flood, storm, accident, drought, power failure, inability to obtain suitable and sufficient energy, labor or material, delay of carriers or embargo. VTech also is not responsible for harm, damage, or injury caused by the actions of others.

  • 15. Entire Agreement.

    This Policy constitutes your entire understanding related to information about you received in connection with your access to and/or use of the Website and/or the Web Services, and it supersedes any prior agreements or understandings about that topic not incorporated in this Policy. If more than one version of this Policy applies to any dispute related to that information, the Website or the Web Services, the latest version of this Policy will control.